Reach out to your clients and potential customers by sending them a monthly email blast (email newsletter)! It's easy, inexpensive, and it's a great way to generate business. Maybe you've even received one before. They look like a web page embedded in an email, but without any attachments. In fact, that's pretty much what they are. Email blasts are a great way to keep your customers updated on the latest news and offers from your company.
To create an email blast, you essentially need two things: (1) an HTML page to send out to your customers, and (2) a customer list or lead list. Keep in mind that a customer-based list will usually generate better results than a list of people you don't know. If you do not have an HTML page yet, don't worry - Steiner Designs can create one for you. All you have to do is provide the information and photos you want on your page, along with an Excel file containing your customers' email addresses. Once your email blast is sent out, Steiner Designs will track the success of your campaign. This includes but is not limited to: tracking how many people opened your message, how many emails bounced back, and how many people opted out.
Last but not least, all email marketing campaigns must allow the recipient to opt out if he/she wishes. Additionally, you must include your physical address within the newsletter. These practices have been implemented to cut down on spam and keep people accountable when sending out mass-emails. Best of all, when you send an email newsletter to your clients, you can sleep well knowing you are helping saving paper and our environment! It's a small gesture, but your clients will appreciate it. To get your email marketing campaign up and running, call Steiner Designs today!