Sacramento, CA Website Design, Graphic Design, Advertising Design, Search Engine Optimization, Logo Design, & Illustration
Search Engine Optimization (SEO)
Announcement from Google - In February 2015, Google announced that they will now be putting more search ranking emphasis on websites that incorporate "Responsive Design." These are sites that "respond" to the screen size of your device by adjusting their layout automatically. This announcement is based on the fact that a growing percentage of Internet users are now browsing the web with their mobile devices (smart phones and tablets). Below are some helpful links from Google on this topic:
Finding more mobile-friendly search results
FAQs about the April 21st mobile-friendly update
Mobile-friendly website test
Additionally, Google has announced that sites with SSL (Secure Socket Layers – a high level of encryption) will now receive more search ranking emphasis than sites without it. Sites with SSL typically begin with the HTTPS prefix. Click the link below to read the Google article:
To find out how these changes affect your own website, or to make the switch to a responsive and more secure website, contact Steiner Designs today at 916-247-3065.
Why perform SEO?
Because you want more traffic to your website - plain and simple. More website traffic equals more business. It used to be that a website could just get by on nice looks and some cool features. Not anymore. Now more than ever it is critical that every business with a web presence performs SEO on a regular basis. To put it simply, Search Engine Optimization describes the various efforts that are necessary in an attmept to improve a website's search engine rankings. When you put Steiner Designs to work for you, you are substantially increasing the chance your website will get more hits, more traffic, and more exposure.
Search Engine Optimization includes but is not limited to:
- Submitting the URL (site's name) to the major search engines
- Creating accounts on the major online directories
- Utilizing pertinent keywords and phrases in the website itself
- Creating appropriate page titles for the website
- Monitoring and recording your site's performance (charges may apply)
- Updating your website on a regular basis (charges may apply)
- Putting emphasis on important words and phrases
- Creating a blog page, and updating it often
- Online advertising - both paid and free
Even though SEO does not require paid advertising, a paid online ad campaign can also be a great way to boost your site's rankings. And although there are virtually no guarantees with SEO (as with advertising), there are no guarantees that it WON'T WORK, either. By putting your site on as many other high-quality, high-traffic websites as possible - and by using the methods above - you are simply putting the odds in your favor.
It is important to note that SEO is a continious operation. Most search engines and online directories recommend waiting weeks or even months to check for changes in your website's performance. Therefore, Steiner Designs also recommends monitoring your site no more than once every week or two. Contact Steiner Designs today for a free estimate, and start driving traffic to your website!
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